Ward to the Wise

How to Communicate Effectively in the Canadian Market

posted on July 29, 2015

Brands interested in entering the Canadian marketplace face cultural differences that demand unique communications strategies in order to be effective. Ward sat down with Worldcom partner and CASACOM President Marie-Josée Gagnonto discuss what it takes to enter the Canadian marketplace and how B2C and B2B brands can cause the results they desire by following a pragmatic set of communications guidelines. Q. Are there any business tips you have for B2B and B2C companies looking to enter the Canadian marketplace? A. Over…

Real Estate Public Relations: Houston Business Journal’s Paul Takahashi talks about why real estate is the hottest beat in Houston

posted on July 20, 2015

Q. A significant number of articles in the Houston Business Journal are real estate related and the real estate beat is the only one with two reporters. Why is that? A. Real estate is the bread and butter of the Houston Business Journal. It ties into all industries and touches everyone, both commercial and residential development. Regardless of whether it’s a law firm, an oil and gas company or a healthcare clinic, all businesses need properties to house…

REAL ESTATE PUBLIC RELATIONS: Are property staff ready for a media ambush?

posted on June 29, 2015

One of the most critical roles in any real estate organization, whether it’s a commercial office building, an apartment complex or a retail center, is that of the property manager. Not only do they have responsibility for handling onsite operations, they also interact on a daily basis with tenants, customers and, on occasion, the media. To many, these professionals are the public face of the organization. And, when it comes to media, they are the company representative most…

Worldcom Wednesdays: Does Your Brand Know How to Speak iGen?

posted on June 17, 2015

Brands interested in communicating with today’s young audiences face unprecedented challenges and opportunities. Ward sat down with Worldcom Partner Pollack PR Marketing Group President and author of Disrupted,Stefan Pollack, to hear more about makes iGen tick and how B2C and B2B brands can engage and connect with them. Q. Who makes up the iGen demographic?  A. Generally speaking, iGen is the generation after Gen Y. There are different methodologies on determining their specific ages, but we point specifically to those…

REAL ESTATE PUBLIC RELATIONS: Veteran real estate reporter Ralph Bivins dishes on What’s hot, What’s not

posted on June 15, 2015

Q.  As someone who has covered Houston’s real estate market for 30+ years, what do you think sets Houston apart from other major cities when it comes to real estate development? A.  Most people would say the lack of zoning is a major difference. That is certainly true but I think what really sets Houston apart is its spirit of entrepreneurship.  Other cities are not as accepting or open in welcoming newcomers. In Houston, if you have a…

Real Estate Public Relations: How To Create Genuine Dialogue Through Social Media

posted on June 9, 2015

Despite the pervasiveness of social media in our lives, many real estate organizations struggle to utilize these tools to develop and deepen relationships, invite endorsement and create two-way communication with their audiences and stakeholders. Many organizations use social media as a one-way communication vehicle, talking at instead of with people. They miss out on the valuable feedback and validation social media participants can provide, such as what amenities they want in a residential community or which retailers they…

Real Estate Public Relations: The good, The Bad And The Ugly

posted on June 4, 2015

As communities throughout the U.S. become more urbanized, new real estate projects are at increased risk of opposition from myriad stakeholder groups.  Whether a high-end office building in an affluent neighborhood, an upscale apartment complex in a historic district, or an affordable housing apartment complex in a suburban community, each new project can be objectionable to someone. And, many developments present fair game for “anti-new development” activists. And, unlike some activist groups, these opponents frequently have strong and…

Worldcom Wednesdays: Off Madison Ave “Shares” How to Use Trending Social Media Strategies to Engage Customers and Influencers

posted on May 27, 2015

Social media wields tremendous influence over the way people get and share information…and the implications for business are profound. Ward sat down with Off Madison Ave Vice President, Partner and Director of Social Media Carol Klimas to hear about the agency’s experience in social media communications and garner insights on the latest trends and strategies by which clients are reaching and engaging with key influencers online. Q. What ways have you seen your clients effectively interact with bloggers…

Real Estate Public Relations: You Made A Big Splash – Now What?

posted on May 25, 2015

It happens all the time in the highly-competitive world of real estate. A new multimillion dollar project is announced with lots of hoopla. Company leadership and elected officials turn the dirt at groundbreaking. Local news outlets cover the story. The developer gets color photos on page one of the major daily and everyone is happy. A few months later – zip. Hundreds of new real estate projects – office buildings, retail centers, hotels, manufacturing complexes, hospitals and master-planned…

Maximize Your Speaking Opportunity

posted on May 14, 2015

A speaking opportunity can do a lot to raise awareness of your brand and drive thought leadership, but it doesn’t have to stop at the closing slide. These tactics can help your content stretch beyond the podium to increase message frequency for your company, subject matter experts and products and services. Pitch Bylined Editorial There are many high-quality publications targeting various industry sectors. Based on your company’s industry expertise, identify 3 or 4 top trade publications.  Gain your…