Coal, Mining and Nuclear

Coal, Mining and Nuclear

Not surprisingly, many Ward clients serve customers in related energy supply sectors, such as coal, mining and nuclear.  Ward deploys its proven processes for working with technical subject matter experts, press and opinion-leaders in these industries to raise awareness, educate, sway opinion and create preference for products and solutions.

Featured Work Sample

Ward has really helped bring our PR program to the next level. Our business has a hand in more than 10 different sectors, each with varying business goals and marketing demands. Ward has helped us to develop an overall public relations strategy aligning with our corporate goals, as well as modify segments of our plan for targeted sectors. Project management, message development, and flexibility to work with multiple priorities has helped us to lay a better foundation for our communication programs, which has helped deliver more quality results. Their expertise and understanding of all aspects of public relations and media preparation has been a major asset to both our marketing team and the management. Amy Stine , Communications Specialist Aggreko

Strategy

Develop a proactive, targeted and sustainable public relations plan segmented by target market to:
  • Provide deeper, industry specific education that the existing marketing program elements could not achieve;
  • Create acceptance of decision makers in priority industries including oil and gas, petrochemical and refining, utilities, special events and manufacturing; and
  • Raise awareness of the rent-versus-buy value proposition.

Results

After unsuccessful attempts by a previous agency to gain earned editorial, the client/agency team garnered coverage of news releases plus 13 in-depth articles demonstrating Aggreko’s successful power generation solutions and rent-versus-buy value proposition.