Deathcare

Deathcare

With two of the world’s largest death industry consolidators headquartered in Houston, Ward has had the opportunity to represent numerous players in this unique industry.  We have provided communications, public relations and marketing services to support corporate acquisition of funeral home businesses, manage reputational crises, and deepen the heritage relationship between funeral homes and the families in their communities to create long-loyal generations of clientele.

Featured Work Sample

Carriage_brochure_Sept2013_Final-1
Carriage Services

Strategy

Carriage Services, a leading provider of professional funeral and cemetery services and products in the United States, engaged Ward to develop a brochure for the Corporate Development Team. The team wanted to develop an engaging lead-generation tool to attract independent funeral home owners who were ready to discuss selling their business and/or planning for their future. Ward's strategy was to use peers, other independent funeral home owners who had already become a part of the Carriage family, to talk about their personal experiences. Along with the brochure, new testimonial videos and testimonial banners were completed.

Results

The client reported the brochure was very well received and did generate new business leads for their pipeline.
American Funeral Service Museum

Services Performed

  • Community Awareness
Forest Park Funeral Home

Services Performed

  • Thought Leader Advisory Board
  • Community Relations
Kingwood Funeral Home

Services Performed

  • Marketing Communications
Levy Funeral Directors

Services Performed

  • Marketing Communications
Rosewood Funeral Home

Services Performed

  • Media Relations
  • Community Relations
Service Corporation International

Services Performed

  • Marketing Communications
  • Issues Management