Healthcare

Healthcare

We’ve worked in the broad spectrum of healthcare, including recruiting clinical trial participants, launching newly approved compounds for major pharmaceutical companies, providing public health education, supporting fundraising goals, introducing new technologies and improving community involvement.

Featured Work Sample

Spring Branch Medical Center

Strategy

HCA Spring Branch Medical Center (SBMC) needed to overcome a long-standing mental barrier that revented the hospital from pulling residents “across the railroad tracks” to the hospital and medical professionals. SBMC contracted Ward to bring affluent, insured Memorial-area residents, particularly female healthcare decision-makers, across the Katy Freeway railroad tracks in Houston to their hospital. Ward reached the target audience by executing two seminar events that would draw them to the then-HCA-owned hospital. The agency chose to tie into national concerns of childcare by having the client host a free, bilingual nanny seminar that addressed the concerns of affluent mothers entrusting their children to the care of nannies, many of whom spoke limited English. The agency also developed Babysitter Olympics, a fun, role-playing teen event geared to foster discussion and interaction with physicians about the business of babysitting. The strategy of the event was to help influence the target audience indirectly through their children‟s experience. The event, which tied into the Barcelona Summer Olympics, incorporated games such as a "Diaper-A-Thon‟ and a life-size game board.

Results

More than 200 childcare providers and mothers (the family‟s primary healthcare decision maker) attended the Nanny Seminar, so many that it was repeated due to high demand. Turnout for the Babysitter Olympics was double the number of teenage girls anticipated – exceeding more than 100 participants. In a short questionnaire, more than 90 percent of the mothers of babysitter Olympians indicated they were not aware of the nearby facility and its services prior to the event invitation delivered by direct mail. As an unexpected outcome, within a week of the seminar 60 appointments were made to see physicians for various reasons by the girls, their families or related family members. And coverage of both events by local media broadened the reach.
Angelton Danbury General Hospital

Services Performed

  • Facilitation Of  Board Of Directors Visioning Session
Brazoria County Hospital District

Services Performed

  • Community Thought Leader Health Status Vision Session
Brazosport Memorial Hospital

Services Performed

  • Employee Group Facilitation
John Lucas Treatment & Recovery Center

Services Performed

  • PR/Media Relations
MD Anderson Cancer Center

Services Performed

  • Collateral
Next Level Urgent Care

Services Performed

  • Media Relations
R.P. Kincheloe

Services Performed

  • Media And Customer Relations
Sarcoma Foundation of America

Services Performed

  • Comprehensive Public Relations
Spectra Cell Laboratories

Services Performed

  • Research
  • Advisory Board
  • Marketing Communications
The Sinclair Institute

Services Performed

  • Product Publicity
  • Advisory Board
The Yoga Institute

Services Performed

  • Test Marketing
  • Media Relations
  • Collateral Design