I thoroughly enjoyed the re-brand and logo creation and tagline. It was good for many of us in the company to connect, especially the partners. The logo is fresh and relevant and has meaning for our business, which I really like – and it’s insightful.
Michael Donovan , Principal
To support aggressive growth goals for HTS, one of the largest independent commercial HVAC distribution companies in North America, Ward recommended updating its brand.
Results: • New brand provided credibility and helped open doors • Successful company-wide rollout evolves as the company evolves • Leading manufacturers/suppliers asked HTS to add geographic markets and product lines • Conversations with new prospects made easier with brand message and website as tools • Ability to recruit highly sought-after sales talent from major international HVAC players.