Brand development to increase market share and drive customer/influencer pull-through.
HTS Texas
Strategy
To support aggressive growth goals for HTS, one of the largest independent commercial HVAC distribution companies in North America, Ward recommended updating its brand.
Results
Results: • New brand provided credibility and helped open doors • Successful company-wide rollout evolves as the company evolves • Leading manufacturers/suppliers asked HTS to add geographic markets and product lines • Conversations with new prospects made easier with brand message and website as tools • Ability to recruit highly sought-after sales talent from major international HVAC players.
