Utilities and Power Generation

Utilities and Power Generation

Numerous clients serve the utilities and power generation sectors.  Ward supports their efforts by ghostwriting and placing case studies in leading trade journals, producing news conferences and media strategies for major trade shows, and preparing spokespeople to deliver key messages in a variety of forums to reach utility and power generation decision-makers.

Featured Work Sample

Aggreko_Media-Relations-Board
Ward has really helped bring our PR program to the next level. Our business has a hand in more than 10 different sectors, each with varying business goals and marketing demands. Ward has helped us to develop an overall public relations strategy aligning with our corporate goals, as well as modify segments of our plan for targeted sectors. Project management, message development, and flexibility to work with multiple priorities has helped us to lay a better foundation for our communication programs, which has helped deliver more quality results. Their expertise and understanding of all aspects of public relations and media preparation has been a major asset to both our marketing team and the management. Amy Stine , Communications Specialist Aggreko

Strategy

Develop a proactive, targeted and sustainable public relations plan segmented by target market to:
  • Provide deeper, industry specific education that the existing marketing program elements could not achieve;
  • Create acceptance of decision makers in priority industries including oil and gas, petrochemical and refining, utilities, special events and manufacturing; and
  • Raise awareness of the rent-versus-buy value proposition.

Results

After unsuccessful attempts by a previous agency to gain earned editorial, the client/agency team garnered coverage of news releases plus 13 in-depth articles demonstrating Aggreko’s successful power generation solutions and rent-versus-buy value proposition.
AMEC Power & Process

Services Performed

  • Media Training
Quanta Services

Services Performed

  • Media Relations