Our Story

In Houston, Texas in 1990, when a weak economy spurred corporate clients to terminate their agencies and lay off their communications staff, we saw an opportunity to position our new firm – Ward Creative Communications - as clients’ outsourced corporate communications department. In what we fondly recall as “the euphoric stage” of the business, Ward Creative Communications grew quickly and steadily, and gained a reputation for producing award-winning results with a strong commitment to client service.

Then came the real work – stretching beyond our craft to build a sustainable business replete with systems for quality control, human resources, financial stewardship, project management and the like.

Founded and led by an agency brat whose career comprised a local PR firm, two publicly-traded multinational public relations firms and the Houston PR division of a Young & Rubicam ad agency, the firm was created to be the best of those experiences and the antithesis of the aspects some people fear and loathe about agencies – the dreaded sweat shops for employees and the terrifying runaway budgets for clients. Through trial and error, we refined processes we have come to call The Ward Way to Do Everything, from estimating and reporting, to staff allocation and budget management. The Ward Way ensures clients experience responsiveness and accountability.

At Ward, each client’s team is led by what we call The Client Advocate, who acts as the client’s in-house representative viewing every choice to ensure it’s in the client’s best interest. Our goal is to have a Client for Life, through thick and thin, and we’ve found when we take care of the client by putting their interests first, our firm performs well on every front.

After the turn of the century, our now more mature firm had demonstrated its consistent ability to perform. We adopted a strict A-player-only hiring practice and became highly selective about the clients we represented, opting to fulfill our mission - to do what we love without sacrificing our quality of life or personal financial security – over growth for growth’s sake.

The firm’s client roster boasts numerous well-known company names, as well as private Houston-area growth companies and non-profit organizations. Additionally, the firm has represented numerous companies whose headquarters are outside the State of Texas and often serves as a Houston presence for regional and international public relations agencies that need local expertise and relationships. Depending on the client situation, the firm has conducted proactive public relations initiatives internationally, throughout the US, across Texas, and in the greater Houston area, often in niche populations.

Many of our team members have been with the firm for more than a decade, or have rejoined our team after other adventures. Today, by numerous rankings, Ward Creative Communications ranks as one of the city’s leading independently owned public relations firms.