Work Samples

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Everything you achieve in business – from innovation and process improvement,
to market share gains, safety goals, financial performance and more
– occurs through conversations that lead to those results.

Springwoods-Village_PR-and-Social-Media_010314
“Ward has added great value to us as a trusted advisor and team member acting as an ‘extension of our staff’. Ward has helped us to implement a wide range of branding strategies for Springwoods Village. Their work has enhanced our visibility locally and nationally and has allowed our key in-house staff to focus on the many other business matters related to new community development." Keith Simon, Executive VP and Development director Springwoods Village/CDC Houston

Strategy

Results

NA-Division_Culture-of-Accountability
"Our engagement with Ward occurred during our quest to improve HSE performance but ultimately led to improvement in many aspects of our business. In addition to developing an extraordinary HSE program for us, Ward showed us the power of starting any communication process with a clear definition of the desired outcome of the communication and the importance of thinking about the "channel" that the recipients are tuned to. This helped us improve all forms of communication we are using to drive our company to higher levels of operational execution. I highly recommend Ward to any organization interested in improving company and personal performance through the power of excellent communication." President & CEO North American Division of one of the world’s largest oil and gas exploration and production companies

Strategy

Results

Bureau-Veritas_Media-Relations-Display-Board_021614
As a company with over 180 years of history, and a strong global presence, it was challenging to enter North America in 2003 as a market newcomer. We’ve built our domestic reputation over the last ten years through word of mouth, but it wasn’t until we engaged Ward in 2012 that our brand began to really take off in the U.S. Ward’s great work ethic and exceptional understanding of Bureau Veritas’ value proposition are the keys to Ward’s success in obtaining relevant, high profile media coverage for Bureau Veritas. I’ve been exceedingly happy with the results! Jack Cochran, Director of Marketing Bureau Veritas

Strategy

  • Develop a proactive, targeted and sustainable public relations plan segmented by market
  • Increase awareness of services by riding the news to identify current sector media trends
  • Place in-depth how-to articles in top-tier trade publications relevant to the business

Results

  • Increased awareness through earned media
  • Increased credibility among decision makers
  • Increased thought leadership by securing in-depth pieces in target publications
Aggreko_Media-Relations-Board
Ward has really helped bring our PR program to the next level. Our business has a hand in more than 10 different sectors, each with varying business goals and marketing demands. Ward has helped us to develop an overall public relations strategy aligning with our corporate goals, as well as modify segments of our plan for targeted sectors. Project management, message development, and flexibility to work with multiple priorities has helped us to lay a better foundation for our communication programs, which has helped deliver more quality results. Their expertise and understanding of all aspects of public relations and media preparation has been a major asset to both our marketing team and the management. Amy Stine, Communications Specialist Aggreko

Strategy

Develop a proactive, targeted and sustainable public relations plan segmented by target market to:
  • Provide deeper, industry specific education that the existing marketing program elements could not achieve;
  • Create acceptance of decision makers in priority industries including oil and gas, petrochemical and refining, utilities, special events and manufacturing; and
  • Raise awareness of the rent-versus-buy value proposition.

Results

After unsuccessful attempts by a previous agency to gain earned editorial, the client/agency team garnered coverage of news releases plus 13 in-depth articles demonstrating Aggreko’s successful power generation solutions and rent-versus-buy value proposition.
Data-Centers-Delivered-Branding-Board
Marketing in the true sense of the business has never been a focus for our company. After speaking with and engaging Ward to develop and execute our PR and marketing efforts upon launching our data center branded infrastructure, the outcomes were clear. Ward’s team is professional and demanding. They have high expectations of what they need to deliver to produce exceptional results and partner with us every step of the way to make sure we succeed. Data Centers Delivered is a known brand in the business thanks in part to the success Ward has created in our industry and we will continue to work with them on a daily basis. Stephen Madaffari, Principal Data Centers Delivered

Strategy

Results

HTS-Branding_010313
I thoroughly enjoyed the re-brand and logo creation and tagline. It was good for many of us in the company to connect, especially the partners. The logo is fresh and relevant and has meaning for our business, which I really like – and it’s insightful. Michael Donovan, Principal HTS Texas

Strategy

To support aggressive growth goals for HTS, one of the largest independent commercial HVAC distribution companies in North America, Ward recommended updating its brand.

Results

Results: • New brand provided credibility and helped open doors • Successful company-wide rollout evolves as the company evolves • Leading manufacturers/suppliers asked HTS to add geographic markets and product lines • Conversations with new prospects made easier with brand message and website as tools • Ability to recruit highly sought-after sales talent from major international HVAC players.
Case-Study_AETI_Media-Relations-Campaign
Ward continues to be a trusted partner to American Electric Technologies, Inc. that we rely upon for steady counsel to effectively cause action with all of our various stakeholder audiences whether that be customers, partners, investors or employees. They are knowledgeable, strategic and exceptionally responsive to our needs. I strongly recommend Ward to anyone looking to drive their company’s awareness to garner valuable business results. Kent Breaux, Vice President, Marketing AETI (American Electric Technologies, Inc.)

Strategy

Results

TellepsenBoard_Final_011914
Deborah exhibits sheer brilliance. Ward has taken our organization to a whole new level of strategic messaging and planning. Tadd Tellepsen, Vice President Tellepsen

Strategy

Results

Doeren-Mayhew-1
The staff at Ward is very in tune with today’s business owner, and that insight has proven invaluable in helping me as a marketing professional to build compelling messages and campaigns for this hard-to-reach audience. I also appreciate the team’s responsiveness to my sometimes urgent requests for counsel – I’m not one of their larger clients, yet I always feel like one. Merrisa Milliner, ABC, Marketing & Communications Director Doeren Mayhew

Strategy

In this campaign, a single, breathtaking image of an extreme sport or adventure is juxtaposed with a headline that addresses the ordinary business of running a business – a dichotomous experience Doeren Mayhew prospects relate to well. While others see business as usual, the business’ leadership is likely experiencing a sense of risk as they drive the myriad aspects of the business to be incompliance with regulations, compete in a dynamic environment and produce a return for investors. Each highly respectful ad focuses on a single experience the decision-maker may be facing that would be a trigger event to seek outside counsel beyond what their current counsel is providing.

Results