How often have you heard someone say something like, "I heard about that. It was all over the news this morning." Virtually no one in the free world today can escape exposure to and influence by the media, which makes management of a company’s media relationships a requirement in today’s business environment. Proactive management of a company’s media relationships begins with determining the status of the existing relationships, and developing a common sense plan to build relationships of mutual respect and trust between the client and the media that report about them.

But how is mutual respect and trust achieved? Or can it be, in reality? Most definitely it can. A company can achieve a good working relationship with media that influence the company’s public image by first understanding what is and what is not news. Targeting news items to reporters interested in certain topics, being reliable and responsive when reporters need the company’s expertise to understand an issue, and being creative to generate high-interest newsworthy events and story angles are all important elements in building viable working relationships with this influential group.

Media relations is one of Ward Creative Communications’ strong suits. The firm has achieved positive coverage for clients in leading publications such as Wall Street Journal, The Washington Post, The Financial Times, Newsweek, Worth and USA Today. We’ve also arranged for our clients to appear on television around the world, including CNN, CNBC, CNNfn, to name a few.

Local market media coverage in Houston and across the nation is our bread and butter. If market-specific media relations would support your brand objectives, Ward Creative Communications can help you design and implement a publicity effort to gain mass awareness of a brand name or address an issue of public concern. Our strength is creating media campaigns that engage the interest of media and result in significant coverage that communicates the intended message to the target audiences.

Whether it’s the 25 Houston feature stories we placed in a 90-day period for a remotely located shopping mall, or the national drive-time radio media tour that created millions of impressions for a book author, our journalism-trained public relations professionals know how to craft a news hook and gain coverage for maximum effect.